These days, everything published by +Moz is gold. Their SEO and Social Media Guides have already become the go-to starter reads for beginners at our company. This wonderful and extensive guide deals with how the industry has changed and what the most effective tools and techniques for improving a site's ranking are now that the search engines have changed and evolved so much. Thought we would share it here - it's definitely worth a bookmark/read. Enjoy!
http://moz.com/beginners-guide-to-link-building




